InboxWizards

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Privacy Policy

Privacy Policy

Last Updated: 01/11/2026

At InboxWizards, we take your privacy seriously. This policy explains how we handle your information when you visit our website (inboxwizards.com). As specialists in email deliverability and authentication (DMARC, SPF, DKIM), we apply the same high standards of security and transparency to our own data practices as we do for our clients.

InboxWizards is a limited company registered in Ireland and is the data controller for the personal data described in this policy.

1. Information We Collect

We only collect the information necessary to provide our services and respond to your inquiries.

  • Contact Information: When you fill out our contact or “Talk to an Expert” forms, we collect your Name, Work Email, Company Name and Website URL. This data is used to contact you about your request.
  • The Inbox Wizard Test: When you use our free email test at spamtest.inboxwizards.com, we analyse the email you send and delete it immediately. We keep the test report for 7 days and a usage log for 12 months. Full details are in section 11.
  • Inbox Placement Test: If you request a free inbox placement test, we collect your name, email address, domain, the platform you send from and any note you add. We use these to run the test and send you the results.
  • Newsletter: If you choose to receive our email deliverability tips, we store your email address on our newsletter list. You are only added after confirming via a double opt-in email, and you can unsubscribe at any time using the link in every email.
  • Cookie Choices: We store your cookie preferences so we don’t have to ask you again on every visit.
  • No Comments: We have disabled comments across our site, so no personal data is collected through public interactions.

2. Cookies and Your Consent

When you first visit our site, we ask for your consent before using any non-essential cookies or tracking. You can choose which categories to allow (essential, analytics, marketing and preferences) and change your choice at any time using the cookie preferences button on the site. Essential cookies, which are needed for the site to work and to remember your cookie choice, are always active.

3. Website Analytics

Koko Analytics: We use Koko Analytics, a privacy-friendly tool that runs on our own server. It does not track individual users, does not store IP addresses and does not share data with any third party.

Google Analytics: With your consent (analytics cookies), we also use Google Analytics to understand how visitors use our site, such as which pages are viewed and how visitors arrive. Google may process your IP address and device information on our behalf. You can find out more in Google’s Privacy Policy.

4. Business Visitor Identification (Apollo.io)

With your consent (marketing cookies), we use Apollo.io to identify which companies visit our website, based on information such as your IP address and browser. This helps us understand which businesses are interested in our services, for example which pages a company viewed. We use this at company level only and do not use it to identify you as an individual. If you do not accept marketing cookies, the Apollo.io script is not loaded. You can find out more in Apollo.io’s Privacy Policy.

5. How We Use Your Information

  • To respond to your inquiries about our deliverability and AI services.
  • To provide email tests, “custom blueprints” or audits you request.
  • To run inbox placement tests you request and send you the results.
  • To send our newsletter, if you have opted in.
  • To understand how our website is used and which businesses are interested in our services, so we can improve the site and our outreach.
  • To manage our business relationship with you.

We rely on your consent for newsletter emails, analytics, visitor identification and contacting you about an inbox placement test you request, and on our legitimate interests in responding to and following up on business inquiries and domain checks.

6. Data Sharing and Service Providers

We do not sell, rent or trade your personal information. We only share data with trusted service providers who help us run our website and business, and only for the purposes described in this policy:

  • Brevo – newsletter delivery and website emails.
  • Google – website analytics (with your consent).
  • Apollo.io – business visitor identification (with your consent).
  • GlockApps – inbox placement testing. When you send a test email to the test mailboxes we provide, GlockApps receives it, including its content and headers, and records which folder it lands in.
  • Cloudflare – website security, performance and spam protection on our forms.
  • Calendly – booking calls with you, including free walkthroughs of Inbox Wizard Test reports.

Some of these providers may process data outside the UK and European Economic Area. Where they do, they rely on recognised safeguards such as the European Commission’s Standard Contractual Clauses.

7. Data Security and Retention

As experts in infrastructure and authentication, we implement industry-standard security measures to protect the information submitted to us. Access to this information is restricted to authorised personnel only. We keep personal data only for as long as we need it for the purposes in this policy, after which it is deleted.

8. Your Rights

Under data protection law (including the GDPR in the EU and UK), you have the following rights regarding your data:

  • Access: You can request a copy of the data we hold about you.
  • Correction: You can ask us to update or fix any inaccurate information.
  • Deletion: You can request that we delete your contact information from our records.
  • Objection and Withdrawal of Consent: You can object to us using your data for marketing, and withdraw your consent at any time, for example by unsubscribing or changing your cookie preferences.

To exercise any of these rights, please contact us here. You also have the right to complain to a data protection authority: in Ireland, the Data Protection Commission, or in the UK, the Information Commissioner’s Office.

9. Third-Party Links

Our website may contain links to other sites (such as client case studies or resources). We are not responsible for the privacy practices of those external websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated “Last Updated” date.

11. The Inbox Wizard Test

When you use The Inbox Wizard Test, our free email test, at spamtest.inboxwizards.com, InboxWizards is responsible for the personal data involved, and this section applies in addition to the rest of this policy.

  • The email you send to the test address: We analyse it automatically and delete it straight away. We do not read it.
  • Your report: It contains the results plus some details from your email: the subject, the sender name and address, and the web addresses and attachment names it contains. It is kept for 7 days, then deleted. Only people with the report’s private link can see it.
  • Usage log: We record the address your test email was sent from, its domain, when it was tested, how many tests were run, and whether it passed email authentication. We keep this for 12 months to understand how the tool is used.
  • Technical server logs: Our mail server records the sending address and the IP address of the server that sent your email. These are kept for up to 5 weeks so we can fix faults.
  • Inbox placement test (optional): If you ask for one, we create a test through GlockApps and give you a list of test mailboxes to send an email to. The email you send, its headers and the placement results are held by GlockApps and by us. We keep the results for up to 6 months, then delete them.
  • Newsletter sign-up (optional): If you tick the box and enter your email address, we send a confirmation email through Brevo. You are only added to our newsletter list after you click the link in it, and you can unsubscribe at any time.
  • Booking a call (optional): If you click “Book a free 15-minute walkthrough”, a link to your report is added to the Calendly booking form so we can look at it before we speak. Calendly handles your booking details.

Cookies and tracking: The spam tester does not use cookies or analytics. To prevent abuse, it briefly holds your IP address in memory for rate limiting (for up to an hour); this is not written to disk.

Where your data is stored: On a server in London, UK, run by our hosting provider DigitalOcean.

Your rights: The rights described in section 8 apply to this data too. To use them, contact us as described in section 12.

12. Contact Us

If you have any questions about this Privacy Policy, please contact:

Anthony Mitchell
Founder, InboxWizards
[email protected]