Privacy Policy
Last Updated: 19/10/2026
At InboxWizards, we take your privacy seriously. This policy explains how we handle your information when you visit our website (inboxwizards.com). As specialists in email deliverability and authentication (DMARC, SPF, DKIM), we apply the same high standards of security and transparency to our own data practices as we do for our clients.
InboxWizards is a limited company registered in Ireland and is the data controller for the personal data described in this policy.
1. Information We Collect
We only collect the information necessary to provide our services and respond to your inquiries.
- Contact Information: When you fill out our contact or “Talk to an Expert” forms, we collect your Name, Work Email, Company Name and Website URL. This data is used to contact you about your request.
- Free Domain Check: When you use our free SPF, DMARC and BIMI checker, we collect your business email address and the domain you check, and keep a record of the check so we can follow up on the results with you.
- Newsletter: If you choose to receive our email deliverability tips, we store your email address on our newsletter list. You are only added after confirming via a double opt-in email, and you can unsubscribe at any time using the link in every email.
- Cookie Choices: We store your cookie preferences so we don’t have to ask you again on every visit.
- No Comments: We have disabled comments across our site, so no personal data is collected through public interactions.
2. Cookies and Your Consent
When you first visit our site, we ask for your consent before using any non-essential cookies or tracking. You can choose which categories to allow (essential, analytics, marketing and preferences) and change your choice at any time using the cookie preferences button on the site. Essential cookies, which are needed for the site to work and to remember your cookie choice, are always active.
3. Website Analytics
Koko Analytics: We use Koko Analytics, a privacy-friendly tool that runs on our own server. It does not track individual users, does not store IP addresses and does not share data with any third party.
Google Analytics: With your consent (analytics cookies), we also use Google Analytics to understand how visitors use our site, such as which pages are viewed and how visitors arrive. Google may process your IP address and device information on our behalf. You can find out more in Google’s Privacy Policy.
4. Business Visitor Identification (Apollo.io)
With your consent (marketing cookies), we use Apollo.io to identify which companies visit our website, based on information such as your IP address and browser. This helps us understand which businesses are interested in our services, for example which pages a company viewed. We use this at company level only and do not use it to identify you as an individual. If you do not accept marketing cookies, the Apollo.io script is not loaded. You can find out more in Apollo.io’s Privacy Policy.
5. How We Use Your Information
- To respond to your inquiries about our deliverability and AI services.
- To provide the domain checks, “custom blueprints” or audits you request.
- To send our newsletter, if you have opted in.
- To understand how our website is used and which businesses are interested in our services, so we can improve the site and our outreach.
- To manage our business relationship with you.
We rely on your consent for newsletter emails, analytics and visitor identification, and on our legitimate interests in responding to and following up on business inquiries and domain checks.
6. Data Sharing and Service Providers
We do not sell, rent or trade your personal information. We only share data with trusted service providers who help us run our website and business, and only for the purposes described in this policy:
- Brevo – newsletter delivery and website emails.
- Google – website analytics (with your consent).
- Apollo.io – business visitor identification (with your consent).
- Cloudflare – website security, performance and spam protection on our forms.
Some of these providers may process data outside the UK and European Economic Area. Where they do, they rely on recognised safeguards such as the European Commission’s Standard Contractual Clauses.
7. Data Security and Retention
As experts in infrastructure and authentication, we implement industry-standard security measures to protect the information submitted to us. Access to this information is restricted to authorised personnel only. We keep personal data only for as long as we need it for the purposes in this policy, after which it is deleted.
8. Your Rights
Under data protection law (including the GDPR in the EU and UK), you have the following rights regarding your data:
- Access: You can request a copy of the data we hold about you.
- Correction: You can ask us to update or fix any inaccurate information.
- Deletion: You can request that we delete your contact information from our records.
- Objection and Withdrawal of Consent: You can object to us using your data for marketing, and withdraw your consent at any time, for example by unsubscribing or changing your cookie preferences.
To exercise any of these rights, please contact us here. You also have the right to complain to a data protection authority: in Ireland, the Data Protection Commission, or in the UK, the Information Commissioner’s Office.
9. Third-Party Links
Our website may contain links to other sites (such as client case studies or resources). We are not responsible for the privacy practices of those external websites.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated “Last Updated” date.
11. Contact Us
If you have any questions about this Privacy Policy, please contact:
Anthony Mitchell
Founder, InboxWizards
[email protected]
