Latest articles
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Emails Going to Junk in Outlook or Hotmail? A Guide for UK & Irish Senders
Your emails reach Gmail inboxes without trouble, but anyone on Outlook, Hotmail or Live says they found you in junk. It’s one of the…
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Why DKIM Fails: 6 Common Causes and How to Fix Them
DKIM is the part of email authentication that does the heavy lifting. It survives forwarding, it’s what most marketing platforms rely on to pass…
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Two SPF Records? Why It Breaks Your Email and How to Merge Them
Here’s a mistake that breaks email for thousands of businesses, and it usually starts with good intentions. You sign up for a new email…
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How to Read a DMARC Aggregate Report (Without Losing Your Mind)
You’ve set up DMARC with a rua= address, and now your inbox is filling with emails from Google, Microsoft, Yahoo and others, each with…
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SPF PermError “Too Many DNS Lookups”: What It Means and How to Fix It
If an SPF checker or a bounce message has told you SPF PermError: too many DNS lookups, your SPF record has quietly stopped working.…
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DMARC p=none: What It Means and How to Move to Enforcement Safely
If your DMARC record looks like this, your domain is in “monitoring mode”: That’s a perfectly good place to start. It’s also where a…
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How to fix “550 5.7.515 Access denied” from Outlook and Hotmail
If you’ve started seeing bounces like this when emailing Outlook, Hotmail or Live addresses, you’re not alone: It means Microsoft has rejected your email…
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What is BIMI and How It Works: An Introduction for Email Marketers
As an email marketer, your primary objective is to get your message across to your target audience. However, despite creating compelling email campaigns, if…
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The Power of DMARC: How It Can Keep Your Business Safe
Ensuring successful email delivery is critical for any email marketing campaign. However, many marketers may face challenges when comprehending the technical components of email…
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