Case Study
Jen Bishop Consulting Case Study
From authentication to best practices of list hygiene, InboxWizards solved a variety of e-mail deliverability issues to improve customer engagement and reach lead generation goals.
Email Authentication
Domain Reputation
List Hygiene
Client Snapshot
With over 10 years of experience in communications and marketing, Jen Bishop specializes in business strategy and planning, helping B2B service providers generate high-ticket clients worth $10k – $100k or more.
Company Profile
Who is Jennifer Bishop?
With over 10 years of experience in communications and marketing, Jen Bishop specializes in business strategy and planning, event management and copywriting, helping B2B service providers generate high ticket clients worth $10k – $100k or more.
As email outreach plays an important role as a part of Jen’s 3 month coaching program and outreach services, it is critical that emails are delivered to the inbox in order to help her clients reach their lead generation goals. Email deliverability directly impacts the success of her clients’ campaigns and her own business outcomes.
Her focus on high-value B2B relationships means that email outreach campaigns must be strategic, well-crafted, and most importantly—actually reach the inbox. Poor deliverability directly undermines the entire coaching and consultation model.
Deliverability Pressure Points
The Challenge
Several challenges faced by email outreach are the same as those faced by email marketing newsletters. Three key factors were impacting the results of Jennifer’s campaigns and preventing her from reaching lead generation goals.
01
Email Authentication
Email authentication refers to the protocols DKIM, SPF and DMARC, which enable email providers to verify that an email is sent from who it claims to have been sent from. Without proper authentication, emails are more likely to be flagged as suspicious or spam.
02
Domain Reputation Monitoring
Domain reputation essentially measures how much an email provider trusts a sender. The higher the reputation, the more likely emails reach the inbox. Without monitoring and management, reputation scores can decline rapidly, impacting all campaigns.
03
List Hygiene
List hygiene is essential for a good inbox placement rate. A key part is making sure bounce rates are low and ensuring you don’t send to spam traps. A poorly maintained list damages sender reputation and undermines all other deliverability efforts.
Response Architecture
The Solution
An InboxWizards deliverability expert took a comprehensive approach to solving Jennifer’s email delivery challenges, focusing on the three key pressure points impacting her outreach campaigns.
01
Audited Sending Infrastructure
We began with a comprehensive audit of Jennifer’s sending infrastructure, providing a detailed overview and a prioritized list of actionable items to implement. This assessment identified all authentication gaps and configuration issues.
02
Configured Authentication & Monitoring
We ensured that domain authentication (DKIM, SPF, DMARC) was set up correctly along with the relevant tools like Google Postmaster Tools and DMARC reporting. This enables constant deliverability analysis and early issue detection.
03
Implemented List Hygiene Processes
List hygiene and data validation processes were put in place to ensure that best practices could easily be followed for new subscribers. This included bounce handling, spam trap avoidance, and engagement-based segmentation.
04
Cleaned & Optimized Existing List
An analysis of the existing database was conducted so that existing mailing lists would fall in line with the newly defined processes and best practices. This addressed historical deliverability issues and improved sender reputation immediately.
Free Audit
Improve your inbox placement rate.
The fewer emails that arrive in the spam folder, the greater the chance of engaging with subscribers increases and ultimately leads to improvements in conversions and ROI. Take advantage of InboxWizards’ free email deliverability audit and find out what can be done to improve your inbox placement.