Case Study
Recurate Case Study
InboxWizards partnered with Recurate to strengthen deliverability infrastructure, protect sender reputation, and improve inbox placement for a fast-growing resale platform operating at the intersection of ecommerce and sustainability.
DMARC Monitoring
IP Reputation
Content Optimization
Client Snapshot
Recurate helps modern brands build resale into the customer journey with the infrastructure, strategy, and on-brand experience required to compete in circular commerce.
Company Profile
Who are Recurate?
Recurate is a full-service resale platform that gives brands the recommerce technology and strategic support needed to participate meaningfully in the circular economy.
After more than a decade at the intersection of retail and sustainability, Recurate’s co-founders saw an industry growing exponentially faster than traditional retail and recognized the gap: brands needed a practical way to make resale both easy and profitable. Recurate was founded in 2020 to solve that challenge with world-class leadership, deep ecommerce experience, and a sharp focus on creating a superior resale experience that feels native to each brand.
Their platform integrates with major ecommerce backends and helps brands shape the look, feel, and functionality of resale so customers stay inside the brand ecosystem instead of leaving it.
Engagement Snapshot
Year-long deliverability stabilization
InboxWizards supported Recurate through a long-horizon engagement designed to strengthen trust, monitor reputation, and improve inbox placement with steady operational control.
12+
Months of hands-on deliverability support
3
Core levers: authentication, reputation, and message optimization
24/7
Monitoring mindset for IP health, blacklist risk, and inbox stability
Active Focus Areas
- Stronger domain trust through DMARC, SPF, and DKIM
- Ongoing IP health monitoring and blacklist mitigation
- Cleaner content structure to improve inbox placement
Performance Uplift
Inbox gains translated into revenue lift
2x
Increase in open rates
25%
Increase in inbox placement rates
15%
Increase in conversion rates
Deliverability Pressure Points
The Challenge
Recurate needed stronger email delivery performance and better protection for sender reputation. Three pressure points created the biggest drag on inbox placement.
01
DMARC Monitoring
Recurate needed stronger domain authentication oversight so legitimate mail could be trusted and protected from spoofing risk.
02
IP Reputation Monitoring
Maintaining a healthy IP reputation was essential for inbox placement, especially as email volume and engagement patterns evolved.
03
Email Content Optimization
Subject lines, body copy, and formatting all needed refinement to reduce spam risk and lift engagement across campaigns.
Response Architecture
The Solution
InboxWizards worked with Recurate over the course of a year to strengthen the technical and strategic foundations of their email program.
01
Implemented DMARC Authentication
We implemented DMARC alongside SPF and DKIM to authenticate Recurate’s sending domain, reduce the likelihood of spam classification, and protect the brand against phishing and spoofing threats.
02
Improved IP Reputation
InboxWizards monitored bounce rates, spam complaints, and blacklist signals; recommended dedicated IP usage where appropriate; and helped segment traffic by engagement to improve trust with recipient servers.
03
Optimized Email Content
Working collaboratively with Recurate, we refined email content structure, subject lines, and formatting to improve message quality, reduce filter friction, and support stronger engagement.
Free Audit
Improve your inbox placement rate.
The fewer emails that land in spam, the more opportunities you create to engage subscribers, lift conversions, and grow ROI. Book a free deliverability audit with InboxWizards to see what is holding back your performance and what to fix first.
Start with a free diagnostic and get a prioritized plan for improving deliverability, trust, and conversion performance.